A store preview
is a different brief.
The film for your store listing and the film for a social feed may start with the same app, but they have different jobs and review requirements.
An App Store app preview is a store-listing asset subject to Apple’s current content and technical requirements. A social promo is a marketing film for a feed or launch post. A social-ready MP4 should not be presented as an automatically compliant App Store preview.
Decide where the film will live
A store preview helps someone already viewing the listing understand the app experience. A social promo often has to introduce the problem, demonstrate the product and explain the next step before a viewer knows the brand. Write the brief for that destination first.
Treat product evidence carefully
Apple describes app previews as demonstrating the experience using footage captured in the app. Social creative can have a wider visual language, but generated imagery should still not misrepresent the real interface or an outcome the product cannot deliver. Keep real product screens as the evidence.
Check technical specifications at submission time
Use Apple’s current official preview guidance for accepted device sizes, duration, encoding and content rules. Do not infer acceptance from an MP4 extension or a 1080P label. This guide intentionally does not freeze a technical checklist that could become outdated.
Use LaunchCut for the social part of the launch
LaunchCut makes short promotional films for TikTok, Instagram, Reddit and X from recordings or screenshots. It does not provide an App Store compliance checker, a direct App Store Connect uploader or a promise of store approval. Prepare a separate store preview when your listing needs one.
Two destinations, two briefs
| Compare | Store preview | Social promo |
|---|---|---|
| Purpose | Explain the in-app experience on a store listing | Introduce a benefit in a social feed |
| Creative review | Follow the store’s current preview rules | Follow the destination’s content, music and promotion rules |
| Handoff | Prepare the required store asset and upload workflow | Download MP4, review post copy and publish yourself |
Questions before you start
Can I reuse some of the same footage?
Yes, if you own the material and it meets each destination’s requirements. The final edit, specifications and claims still need separate review.
Does LaunchCut guarantee App Store acceptance?
No. LaunchCut currently focuses on social promotional films. Check Apple’s official preview guidance before preparing a store asset.
Take the brief into your film.
Standard 30 credits · Enhanced 60 credits · Manual editing, MP4 export and downloads included.
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