One new feature.
One reason to come back.
Turn an update into a short product video. Show what was difficult, what changed and the result users can now get.
A feature announcement should help existing or potential users understand a change. A compact before, action and result story usually explains an update more clearly than a complete product relaunch.
Show the difference without inventing a comparison
If you show a before state, use a real previous workflow you can document. Otherwise start with the user problem in plain language, then show the new feature. Do not imply competing products lack a capability unless that comparison is verified.
Capture the decisive moment
Record a clean input and result, or use screenshots of the two states. Keep the highlight on the updated feature rather than letting a large device shell or unrelated generated scene dominate the film. Use a short brief to name exactly what changed.
Match the invitation to availability
An update already released can invite users to try it now. A beta should say who can access it and where to sign up. Review the post title, body and product URL together before publishing. Standard and Enhanced creation have the same included editing and export workflow.
Have these ready.
- A real change and clear availability
- A short input/action/result sequence
- No customer or billing information
- A link to the feature or release notes
Questions before you start
Should I show the whole product?
Usually one feature is enough for a film under 20 seconds. Link to a longer walkthrough or release notes for details.
Can I update the text after AI creation?
Yes. Manual scene and copy changes and exports are included. Starting a new AI creation uses the selected 30- or 60-credit rate again.
Take the brief into your film.
Standard 30 credits · Enhanced 60 credits · Manual editing, MP4 export and downloads included.
Make my film