Editorial standards

How we turn public pain signals into testable opportunities.

Our goal is not to manufacture certainty. It is to preserve the source trail, separate evidence from interpretation, and make the next validation step obvious.

1. Source selection

We review publicly accessible discussions and review feeds where users describe a concrete task, failure, workaround, cost, delay, or frustration. Current source types include Reddit discussions and Apple App Store customer-review feeds. We prioritize recent, specific signals over generic requests for ideas.

A source is stronger when it identifies who has the problem, what they were trying to do, what failed, and what consequence followed. A single post can reveal a useful hypothesis, but it does not establish market size.

2. Evidence handling

Every published opportunity includes a direct source URL and review date. Evidence summaries are paraphrases unless quotation marks and a direct source make clear that text is quoted. We do not invent user quotes, revenue figures, customer counts, purchase intent, or market statistics.

App Store feeds change as new reviews arrive. When a feed is dynamic, the report states the date it was reviewed. Reddit posts may be edited or removed by their authors; a broken or materially changed source should be reported for correction.

3. Opportunity interpretation

After identifying a source signal, we describe a narrow buyer, job to be done, current workaround, product hypothesis, minimum viable test, pricing hypothesis, distribution angle, and primary risk. These are editorial judgments, not claims made by the source author.

4. Scoring model

Scores are relative research tools on a ten-point scale. They help subscribers compare opportunities within a report; they are not financial forecasts.

5. Validation standard

No opportunity is labeled "validated" solely because complaints exist. A source-backed opportunity still needs one or more market tests: buyer interviews, a landing-page conversion test, a paid manual pilot, a preorder, or repeated usage of a prototype.

A public complaint is evidence of a problem for that user. It is not proof of a large market, willingness to pay, or guaranteed product success.

6. Independence and corrections

Opportunity Intel is independent and is not affiliated with Reddit, Apple, or products referenced in reports. We do not accept payment from referenced products for favorable inclusion. If a source is mischaracterized, unavailable, or requires correction, email lee271420@gmail.com with the report URL and issue.

Last updated: July 13, 2026.